CA IPCC, Formation Of Functional Strategy, Module 11

Bacha log in this Module we are going to see HR and Strategy. Human Resource Management Strategy, very, very important for all the organisations. Now HR resource strategy of business should reflect and support the corporate strategy. An effective human resource strategy includes the way in which the organisation plans to develop its employees and provide them suitable opportunities and better working conditions so that their optimal contribution is ensured. This implies select best personnel, motivating and rewarding the employees for performance, etc. HRM, it may be defined as the linking at HR Management with strategic goals and objectives to improve business performance and develop organisational culture that fosters innovation and flexibility. The success of an organisation depends on its HR. This means how they are acquired, developed, motivated and retained in an organisation play an important role in organisation success. And that is the reason Google is ranked number 1 company to work for. The HR management practices of an organisation include the following, pre-selection practices include HR planning and job analysis. Selection practices are meant to staff various positions in an organisation. Post-selection practices is to maintain and improve the workers job performance levels. The areas where the HR Manager can play a strategic role are as follows: Providing direction, the HRM must be able to lead people and the organisation towards the desired direction involving people right from the beginning. Creating Competitive atmosphere, the organisation can gain a competitive advantage To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Strategic Analysis Module 11

Bacchalog, let’s see Ansoff’s Matrix, 4 marks question, right, so Igro Ansoff’s matrix is called father of S.M, now here you can say he gave market penetration, he gave market development, right, product development and diversification correct, existing product, new product or may be in existing market or may be in new market correct bacchalog, so on the X axis we have product and in Y axis we have market so now here in we can see the blue square it represent existing product in existing market that is called as market penetration right and new product in existing market is product development that’s yellow colour and in green we see new product in new market right and in light green we see new market and existing product that is market development, now Igro Ansoff’s matrix market penetration, to sell existing products into existing markets like maruti Suzuki right, nothing new, more aggressive promotion, advertisement can be achieved by more sales to present customers, increasing the usage frequency, new application, etc. Penetration is also done by effort on increasing usage by existing customers, next we see market development, existing products in new markets can be achieved through example micromax, new geographical markets right kids.