Bacha Log, let’s see now, in this Module, Production Strategy. The strategy for production
are related to the production system, operational planning and even control and research
and development (R & D). The strategy adopted affects the natures of product/service, the
markets to be served and the manner in which the markets are to be served. The
Production System, number 1, is concerned with the capacity, location, layout, product or
service design, work systems, extent of vertical integration and such factors. Strategies
related to production system are important as they deal with vital issues affecting the
capability of the organisation to achieve its objectives. Strategy implementation would have
to take into account the production system factors as they involve decisions which are long
term in nature and influence not only the operations capability but also achieve objectives.
Operations Planning and Control, strategies related to operations planning and controls are
concerned with aggregate production plan, materials supply, inventory cost and quality
management and maintenance of plant and machine.
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This chapter is very important from the point of view of product portfolio analysis the entire chapter is made up of you can say product portfolio analysis abhi kya hota hai ye product portfolio analysis now it is the bunch of products offered by the company to the people it can be for example Maruti Suzuki cars right they offer very low segment cars, medium and high segment cars right for all different, different pockets ya phir you can call it as different, different segment correct and which needs to be updated on regular basis and they need to see that whether their sales are not decreasing for that for that reason they need to update such things again and again they need to be constant in touch with the market conditions that is product portfolio analysis check in, analyzing again and again what product are you offering to the costumers, costumers are happy, they want some kind of change, what they want, strategic business unit, analyzing portfolio may be begin with identifying key business, also termed as SBU now SBU can be a company division, a product line, even a single product or it may be a brand right is SBU, has a own set of competitors, has manager responsible for strategic planning and profit single business or collection that can be planned for separately, experience curve similar to learning curve which explains efficiency gained by workers through repetitive productive work. Lager firms have lower unit cost compared to smaller firms. Now let us see alright all these three important concepts to understand different models of portfolio analysis. Now very first we see PLC product life cycle, here the main advantage of PLC is that it can be diagnose portfolio of products in order to establish the stage at which each of them exist, now here in we are gone see right the life cycle, the product life cycle right kids on the X axis we have time right.
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This chapter is very important from the point of view of product portfolio analysis the entire chapter is made up of you can say product portfolio analysis abhi kya hota hai ye product portfolio analysis now it is the bunch of products offered by the company to the people it can be for example Maruti Suzuki cars right they offer very low segment cars, medium and high segment cars right for all different, different pockets ya phir you can call it as different, different segment correct and which needs to be updated on regular basis and they need to see that whether their sales are not decreasing for that for that reason they need to update such things again and again they need to be constant in touch with the market conditions that is product portfolio analysis check in, analyzing again and again what product are you offering to the costumers, costumers are happy, they want some kind of change, what they want, strategic business unit, analyzing portfolio may be begin with identifying key business, also termed as SBU now SBU can be a company division, a product line, even a single product or it may be a brand right is SBU, has a own set of competitors, has manager responsible for strategic planning and profit single business or collection that can be planned for separately, experience curve similar to learning curve which explains efficiency gained by workers through repetitive productive work. Lager firms have lower unit cost compared to smaller firms. Now let us see alright all these three important concepts to understand different models of portfolio analysis. Now very first we see PLC product life cycle, here the main advantage of PLC is that it can be diagnose portfolio of products in order to establish the stage at which each of them exist, now here in we are gone see right the life cycle, the product life cycle right kids on the X axis we have time right.
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