CA IPCC Formation Of Functional Strategy Module 4

In this Module we are going to see Planning for Marketing, or you can call it as Marketing Planning. Now, marketing planning involves deciding on the marketing strategies that will help the company attain its overall strategic objectives. A detailed plan is needed for each business, product or brand. Now let us take here the example of Coke, Coke when they entered India after LPG in 1991, now when they stepped in India they gave a very big advertisement on the front page, the entire page of Times, right, was covered by the huge bottle of Coke. And they had mentioned very clearly, bring the cut-out and you will get a Coke bottle free, right, isn’t it interesting. Yes. Similarly, when Pepsi entered India with Mirinda, they gave an advertisement in the newspaper again that please come up with an orange and get a bottle of Miranda free, right. So for each and every brand, each and every business you need to have a separate, okay, a different marketing plan. The broad plan may contain the following sections, let’s see one by one. Executive Summary, it is a short summary of the main goals and recommendations to be presented in the plan. Current Marketing Situation, It is that section of a marketing plan that describes the target. To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/