CA IPCC Formation Of Functional Strategy Module 4

In this Module we are going to see Planning for Marketing, or you can call it as Marketing Planning. Now, marketing planning involves deciding on the marketing strategies that will help the company attain its overall strategic objectives. A detailed plan is needed for each business, product or brand. Now let us take here the example of Coke, Coke when they entered India after LPG in 1991, now when they stepped in India they gave a very big advertisement on the front page, the entire page of Times, right, was covered by the huge bottle of Coke. And they had mentioned very clearly, bring the cut-out and you will get a Coke bottle free, right, isn’t it interesting. Yes. Similarly, when Pepsi entered India with Mirinda, they gave an advertisement in the newspaper again that please come up with an orange and get a bottle of Miranda free, right. So for each and every brand, each and every business you need to have a separate, okay, a different marketing plan. The broad plan may contain the following sections, let’s see one by one. Executive Summary, it is a short summary of the main goals and recommendations to be presented in the plan. Current Marketing Situation, It is that section of a marketing plan that describes the target. To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Business Environment Module 4

Let see naya module brief note on environmental influences on business now as everyone knows business does not exist in vacuum business will thrive only if it interacts with environment otherwise it's not possible to do a business, passive to environment will fade away has a tournament will fade away so you have to be active, givers and takers, opportunities and threats, identity appraise and respond, monitor the environment for growth/survival and prosperity, business has to recognise difficult elements of the environment, also respect adopt & manage them right now baccha log I would like to mention here something about T Series now that company which no longer exist right once upon a time there were the leaders in audio cassette manufacturers that today they have switched over to production of films in Bollywood right so environment influences business so you can think all those Businessman who were previously dealing in audio cassettes video cassettes are no longer in to business these days so they have to switch over to something different so business must continuously monitor and adopt to the business environment for success, now let’s see the characteristics of business environment its Complex right it is very much complicated its dynamic it changes very, very fast multifacet depends upon the perception of the observer say for an example after 1991 LPG after FDI in different sectors we git ecommerce in India so when we got Flipkart started right and Amazon got an opportunity to enter India it was right ya very much scary for Flipkart people but an opportunity for Amazon people so this what opportunity for some while threat for others. To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Strategic Analysis Module 4

Baachalog, let’s see in this module, how we find out the industries competiveness and the behavior right, issues of indu stry and competitive analysis, now the dominant economic features of the industry and factors to consider industry’s economic features are market size, how many customers you gone supply right, what is your market size we need to know, what is the competitor market size, distribution channel of different, different companies say for an example Amul or may be Parle biscuits, how do they manufacture it, how they supply, how many agents, how many middle men, how they make the product available in the shop and finally to the consumers, thirdly capital requirement, what is the amount required and how easy is to enter in the industry and how easy is to exit in the industry an example insurance in India is not that easy right to enter into and exit in from, number four whether industries profitable or not profitable as for an example vada pav right now these people sell the vada pav 12 rs or 15 rs where the manufacturing cost is just 5 or 6 rs right, so you understand the profitability, so that is what we need to know before entering into any of the business, number of rivals present, buyers and their relative sizes, nature and strength of competition right, where in porters five forces model is useful in understanding the competition and yaa useful tool also they suggest, identification of companies in strong or weak position, strategic group mapping, study the market position of rival companies, strategic group mapping that is called as what Airtel is doing what Idea is doing right all that has to be studied by the Indian companies like Reliance and TATA right, what their competitors are upto. Now Issues of industry and Competitive Analysis, triggers of change or the driving forces, dominant forces can be called as now this thing comes for 2 marks, internet ecommerce opportunities and threats To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/