Wednesday, 6 April 2016

CA IPCC Formation Of Functional Strategy Module 5

Bacha log, in this Module we are going to see different, different Marketing Strategic Techniques. To start with Social Marketing, now it aims to increase the acceptability of a social idea, cause or practice among a target group. Example is campaign for prohibition of smoking, right. Second example would be P&G, they collect or they donate, right, for every product that we buy out of which 2 or 3 rupees is donated towards Girl Child Shiksha Abhiyan. Isn’t it good, yes? Next we see is Augmented Marketing, now in here it is the provision of additional customer services and benefit built around the core and the actual products that relate to the introduction of hi-tech services like, online computer services, etc. Herein example could be Asian Paints, they give five years warranty on certain paints. Direct Marketing, is a marketing strategy that interacts directly with the consumers asking them to make a direct response. Example through catalogues selling, mail, electronic marketing, Television shopping, etc. Relationship Marketing, it is a process of creating, maintaining and enhancing strong value laden relationships with customers and other stakeholders. It will go a long way in building relationships. Example, Emirates, right, when you fly by Emirates they send a Mercedes, right, per passenger at your residence, so if it is a family of four, you can even ask for four Mercedes and they provide. And they pick you up from your door, that is your home till airport. And again from your destination airport to the hotel a Mercedes service is provided. Same, British Airways, offers special lounges with showers at 199 airports for frequent fliers. Isn’t it amazing, yes. Next, Services Marketing, It is applying the concepts, tools and techniques of marketing to services. Services is any activity that one party can offer to another that is essentially To Watch More Such Videos Download The Free RobomatePlus App: Or Visit Website:

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