CA IPCC, Formation Of Functional Strategy, Module 11

Bacha log in this Module we are going to see HR and Strategy. Human Resource Management Strategy, very, very important for all the organisations. Now HR resource strategy of business should reflect and support the corporate strategy. An effective human resource strategy includes the way in which the organisation plans to develop its employees and provide them suitable opportunities and better working conditions so that their optimal contribution is ensured. This implies select best personnel, motivating and rewarding the employees for performance, etc. HRM, it may be defined as the linking at HR Management with strategic goals and objectives to improve business performance and develop organisational culture that fosters innovation and flexibility. The success of an organisation depends on its HR. This means how they are acquired, developed, motivated and retained in an organisation play an important role in organisation success. And that is the reason Google is ranked number 1 company to work for. The HR management practices of an organisation include the following, pre-selection practices include HR planning and job analysis. Selection practices are meant to staff various positions in an organisation. Post-selection practices is to maintain and improve the workers job performance levels. The areas where the HR Manager can play a strategic role are as follows: Providing direction, the HRM must be able to lead people and the organisation towards the desired direction involving people right from the beginning. Creating Competitive atmosphere, the organisation can gain a competitive advantage To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC, Formation Of Functional Strategy, Module 9

Research and Development in this particular Module. These people or this personnel can play an integral part in strategy implementation. These individuals are generally charged with developing new products and improving old products. Companies in virtually every industry are relying on thedevelopment of new products and services to fuel profitability and growth. Surveys suggest that the most successful organisation use R & D strategy that ties external opportunities to internal strengths. You will be shocked to hear Volkswagen has spent 12 billion dollars in a year, right, on R &D. 12 billion Dollars in a year. R & D policies can enhance strategic implementation efforts to emphasize product improvements, stress basic or applied research, be leaders or followers in R & D, spend a high, average or low amount on R & D. So even Samsung people spend a good amount of money on Research and Development. The decisions on whether to acquire R & D expertise internally depends on the following, technical progress slow plus market growth moderate equals to in house R & D. Technical ….. To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC, Formation Of Functional Strategy, Module 8

Bacha log, Let’s see Logistics Strategy now. Management of Logistics is a process which integrates the flow of supplies into, through and out of an organisation to achieve a level of service which ensures that the right materials are available at the right place, at the right time, at the right quality and at the right cost. So everything right. Organisations try to keep the cost of transporting materials as low as possible. SCM that is Supply Chain Management helps in logistics and enables a company to have constant contract with its distribution team like trucks, train, etc. Development and use of a formal logistics strategy is very important given the changes that affect logistics operations. For a business organisation effective logistics strategy will involve raising and finding solutions to the following questions: Which sources of raw materials are available? How many manufacturing locations are there? What products are made at each manufacturing locations? To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC, Formation Of Functional Strategy, Module 7

Bacha Log, let’s see now, in this Module, Production Strategy. The strategy for production are related to the production system, operational planning and even control and research and development (R & D). The strategy adopted affects the natures of product/service, the markets to be served and the manner in which the markets are to be served. The Production System, number 1, is concerned with the capacity, location, layout, product or service design, work systems, extent of vertical integration and such factors. Strategies related to production system are important as they deal with vital issues affecting the capability of the organisation to achieve its objectives. Strategy implementation would have to take into account the production system factors as they involve decisions which are long term in nature and influence not only the operations capability but also achieve objectives. Operations Planning and Control, strategies related to operations planning and controls are concerned with aggregate production plan, materials supply, inventory cost and quality management and maintenance of plant and machine. To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC, Formation Of Functional Strategy, Module 6

Let’s see in this Module, Financial Strategies. Now an organisation are related to several finance and accounting concepts considered to be central to strategy implementation. These finance ccounting concepts are, acquiring capital, right, developing projected financial statements, management or usage of funds, and finally evaluating the worth of a business. Let’s check number one. Acquiring Capital or Sources of Funds, meaning, what number of sources or what number or shares, how many shares, different types of shares, different types of debentures, what should be the amount, what should be the number, what should be the loan, what should be the deposit all that decision has been taken. So successful strategy implementation often requires additional capital. Two basic sources of capital for an organisation are debt and equity. Theoretically an enterprise should have enough debt in its capital structure to boost its return on investment by applying debt to products and projects earning more than the cost of debt. Strategies related to sources of funds are important since they determine how the financial resources will be made available for the implementation of strategies. Organisations have a range of alternatives regarding the sources of funds. While one organisation may rely on external borrowings, another may follow internal financing so it differs from organisation to organisation. Next, Projected Financial Statements or Budgets. Now statement analysis allows an organisation to examine the expected results of various actions and approaches, right, what would be the expected result. A projected Income statement and … To start with Social Marketing, now it aims to increase the acceptability of a social idea, cause or practice among a target group. Example is campaign for prohibition of smoking, right. Second example would be P&G, the collect or they donate, right, for every product that we buy out of which 2 or 3 rupees is donated towards Girl Child Siksha Abhiyan. Isn’t it good, yes? Next we see is Augmented Marketing, now in here it is the provision of additional customer services and benefit built around the core and the actual products that relate to the introduction of hi-tech services like, online computer services, etc. Herein example could be Asian Paints, they give five years warranty on certain paints. Direct Marketing, is a marketing strategy that interacts directly with the consumers asking them to make a direct response. Example through catalogues selling, mail, electronic marketing, Television shopping, etc. Relationship Marketing, it is a process of creating, maintaining and enhancing strong value laden relationships with customers and other stakeholders. It will go a long way in building relationships. Example, Emirates, right, when you fly by Emirates they send a Mercedes, per passenger at your residence, so if it is a family of four, you can even ask for four Mercedes and they provide. And they pick you up from you door, from your home till airport. And again from your destination airport to the hotel. A Mercedes service is provided. Same, British Airways, offers special lounges with showers at 199 airports for frequent fliers. Isn’t it amazing, yes. Next, Services Marketing, It is applying the concepts, tools and techniques of marketing to services. Services is any activity that one party can offer to another that is essentially intangible. Like, Banking, Retailing, Insurance, etc. These days all the banks also send their representative to our home. Person Marketing, now people are also marketed… To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Formation Of Functional Strategy Module 5

Bacha log, in this Module we are going to see different, different Marketing Strategic Techniques. To start with Social Marketing, now it aims to increase the acceptability of a social idea, cause or practice among a target group. Example is campaign for prohibition of smoking, right. Second example would be P&G, they collect or they donate, right, for every product that we buy out of which 2 or 3 rupees is donated towards Girl Child Shiksha Abhiyan. Isn’t it good, yes? Next we see is Augmented Marketing, now in here it is the provision of additional customer services and benefit built around the core and the actual products that relate to the introduction of hi-tech services like, online computer services, etc. Herein example could be Asian Paints, they give five years warranty on certain paints. Direct Marketing, is a marketing strategy that interacts directly with the consumers asking them to make a direct response. Example through catalogues selling, mail, electronic marketing, Television shopping, etc. Relationship Marketing, it is a process of creating, maintaining and enhancing strong value laden relationships with customers and other stakeholders. It will go a long way in building relationships. Example, Emirates, right, when you fly by Emirates they send a Mercedes, right, per passenger at your residence, so if it is a family of four, you can even ask for four Mercedes and they provide. And they pick you up from your door, that is your home till airport. And again from your destination airport to the hotel a Mercedes service is provided. Same, British Airways, offers special lounges with showers at 199 airports for frequent fliers. Isn’t it amazing, yes. Next, Services Marketing, It is applying the concepts, tools and techniques of marketing to services. Services is any activity that one party can offer to another that is essentially To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Formation Of Functional Strategy Module 4

In this Module we are going to see Planning for Marketing, or you can call it as Marketing Planning. Now, marketing planning involves deciding on the marketing strategies that will help the company attain its overall strategic objectives. A detailed plan is needed for each business, product or brand. Now let us take here the example of Coke, Coke when they entered India after LPG in 1991, now when they stepped in India they gave a very big advertisement on the front page, the entire page of Times, right, was covered by the huge bottle of Coke. And they had mentioned very clearly, bring the cut-out and you will get a Coke bottle free, right, isn’t it interesting. Yes. Similarly, when Pepsi entered India with Mirinda, they gave an advertisement in the newspaper again that please come up with an orange and get a bottle of Miranda free, right. So for each and every brand, each and every business you need to have a separate, okay, a different marketing plan. The broad plan may contain the following sections, let’s see one by one. Executive Summary, it is a short summary of the main goals and recommendations to be presented in the plan. Current Marketing Situation, It is that section of a marketing plan that describes the target. To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Formation Of Functional Strategy Module 3

Bacha log, in this module we are going to see marketing process, now it is the process of analyzing market opportunities, selecting target markets, developing the marketing mix the best possible, and managing the marketing effort. Targeting customers is the centre point < of the marketing process, right, because business without customers is not possible. Connecting with consumers. To succeed in today’s competitive market, companies must be customer oriented. They need to know what consumers want. They must win consumers or customers from competitors and keep them by delivering greater value. Since companies cannot satisfy all consumers in a given market, they must divide the total market that is called as, right, market segmentation. You can see how Maggie is doing it, or, right, you can take the example of Parle Biscuits, how they segmented, they have biscuits for each and every class, right, right from Rs.2/- to Rs.25/- and even you can take Cadburys for the same example, we have Rs.5/- chocolate also and chocolate worth of Rs.150/- also like Bourneville. So choose the best segments, market targeting and design strategies for profitably serving chosen segments better than the competitors. That should be the aim of the company, right. And accordingly they will position in the market. Developing the marketing mix, that is 4 P’s. You have already learnt this. Let’s see again, once the company has decided on it’s overall marketing strategy, it is ready to plan the marketing mix, that is four P’s, right. The set of controlling marketable variables that the firm uses to produce the response it wants in the target market. What do they want accordingly they can get it by going for proper, yes, proper marketing mix. These variables are often regarded or referred to as the 4 P’s. Let’s take up the first P, that is Product, stands for the good or the service….. To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Business Environment Module 10

Dear children’s let’s see now Michael porter's five forces model for competitive analysis how to combat how to fight how to give a reply back to competitive pressure “char mark ke liye aata hai” four mark question who is Michael porter now he give rivalry among competitive forms what would be done potential development of substitute products next bargaining power of consumers potential entry of new competitors and bargaining power of suppliers now what would be done let's check one by one Michael porter's five forces model for competitive analysis beginning from Harvard Business School right rivalry among competing firms, most powerful, everyone has strategy to compete, your strategy must have competitive advantage, tool is retaliatory or counter moves such as what can you do lower your prices of your product as in MTNL been doing it add-on extra features like airline or maybe like hotels extended warranty to be given just as in case of General Motors they were the first company in India to give extended warranty for 3 years on all their manufactured vehicles so this is something out of the box To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Business Environment Module 9

Dear children’s we continue with naya module responses now here in the three types of responses the very first is least resistance to the business right to all the policies that or any kind of change that come in now just to survive stability strategy non ambitious approach example local vegetable sellers they are least concern least bothered what's going on in the environment so we call it as the first response least resistance to environment second proceed with caution be-cautious monitor changes and proceed consciously anticipate changes and change strategies example is your grocery shop owner so you will watch and take a very cautious step so this is proceed with caution To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Business Environment Module 8

Dear students we continue with technological environment now technology and business are highly inter-related Technology influences the business operations like for an example kodak people they were not successful in changing the technology so they are not existing today but today all others like Canon Sony they are into digi-cams so they are still prevailing existing in the market and they continuously research on the technology upgrading products so they are able to survive so Technology influences business operations now factors to be considered in the technological environment are the prevalent technique of the technology as I already mentioned Kodak cameras no longer exist but they were the first company to come up with those rolls right and cameras with taking pictures still pictures but after they could not change the technology so they were thrown out of the market and today we have Sony, Canon leading in camera world, digi-cam world so that's prevalent of technique or Technology the future technological needs as in your Google Glass Google car right which will be running only on directions been given or information been printed or typed or ordered been given so it's really amazing the research and development needed and that's the reason we are getting best of the best products all from developed countries and multinationals because they spend lot of money on research and development opportunities arising out of technological inventions To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Business Environment Module 7

This chapter is very important from the point of view of product portfolio analysis the entire chapter is made up of you can say product portfolio analysis abhi kya hota hai ye product portfolio analysis now it is the bunch of products offered by the company to the people it can be for example Maruti Suzuki cars right they offer very low segment cars, medium and high segment cars right for all different, different pockets ya phir you can call it as different, different segment correct and which needs to be updated on regular basis and they need to see that whether their sales are not decreasing for that for that reason they need to update such things again and again they need to be constant in touch with the market conditions that is product portfolio analysis check in, analyzing again and again what product are you offering to the costumers, costumers are happy, they want some kind of change, what they want, strategic business unit, analyzing portfolio may be begin with identifying key business, also termed as SBU now SBU can be a company division, a product line, even a single product or it may be a brand right is SBU, has a own set of competitors, has manager responsible for strategic planning and profit single business or collection that can be planned for separately, experience curve similar to learning curve which explains efficiency gained by workers through repetitive productive work. Lager firms have lower unit cost compared to smaller firms. Now let us see alright all these three important concepts to understand different models of portfolio analysis. Now very first we see PLC product life cycle, here the main advantage of PLC is that it can be diagnose portfolio of products in order to establish the stage at which each of them exist, now here in we are gone see right the life cycle, the product life cycle right kids on the X axis we have time right. To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Business Environment Module 6

Bacchalog, let’s see Tows matrix, right, a question of four marks, now tows is exactly opposite of swat, now this matrix is developed by prof. Heinz Weichrich, he is from Germany but teaching in United Sates, Now he use the same inputs, strengths, weaknesses, opportunities, and threats, the only thing is that, he done, reorganize them and integrated them into strategic planning right. He used all the elements on X axis and Y axis format, so here we see on X axis we have all the internal elements and on Y axis we have all external elements right here you can read external element is opportunity, threat and internal, organizational strength and organizational weaknesses, now let us understand strategic options that we have. To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Business Environment Module 5

Bacchalog, SWOT analysis strength and weaknesses within the organization, opportunities and threats outside the organization. Now here we have functional level strategy, it is directed at improving the effectiveness of the operations within an organization, such manufacturing, marketing, material management, customer service, etc and business level strategy here different positioning strategies can be used in different industry settings, example cost leadership, differentiation, etc. Corporate level strategy, it is directed gaining a competitive advantage and maximizing the long run profitability of the organization. Global strategy addressing how to expand operations outside the home country to grow and prosper in a world where competitiveness advantage is determined as a global level. Now lets see the strengths, company strengths, inherent and completive strength. Weaknesses inherent limitations right all your constraints and deficiencies. Opportunities, favorable situations in the environment right to strengthen position and in threat all your unfavorable situation which causes risk or damage to a position. So bacchalog, this becomes a SWOT. Now importance of SWOT, it provides logical framework. It presents a comparative account. It guides the strategist in strategic identification or it helps in identifying a strategy properly. It helps to craft proper business model. Now SWOT analysis, first we gone see strength potentials, strengths, the valuable skills and experience, strong financial conditions. To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Business Environment Module 4

Let see naya module brief note on environmental influences on business now as everyone knows business does not exist in vacuum business will thrive only if it interacts with environment otherwise it's not possible to do a business, passive to environment will fade away has a tournament will fade away so you have to be active, givers and takers, opportunities and threats, identity appraise and respond, monitor the environment for growth/survival and prosperity, business has to recognise difficult elements of the environment, also respect adopt & manage them right now baccha log I would like to mention here something about T Series now that company which no longer exist right once upon a time there were the leaders in audio cassette manufacturers that today they have switched over to production of films in Bollywood right so environment influences business so you can think all those Businessman who were previously dealing in audio cassettes video cassettes are no longer in to business these days so they have to switch over to something different so business must continuously monitor and adopt to the business environment for success, now let’s see the characteristics of business environment its Complex right it is very much complicated its dynamic it changes very, very fast multifacet depends upon the perception of the observer say for an example after 1991 LPG after FDI in different sectors we git ecommerce in India so when we got Flipkart started right and Amazon got an opportunity to enter India it was right ya very much scary for Flipkart people but an opportunity for Amazon people so this what opportunity for some while threat for others. To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Business Environment Module 3

Dear students lets see new questions right, organization and environment now business does not function in isolated vacuum I hope so right, yes or what are the interactions or exchanges between organizations and environment whenever a businessman think of a business he needs to think first about environment now lets understand here some exchanges between organization and environment exchange of information, exchange of resources , exchange of influence and power, let see the very first exchange of information under that we have inflow outflow inflow market condition technology demographic government of policy activities of other companies so all these are the information's that company wants from the right environment yes or no correct and what are the out flows let see that advertisement. To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Business Environment Module 2

Dear students we continue with objective of business, operational objective efficiency or productivity. right the very very much essential input - output ratios by utilizing resources effectively now the basis of efficiency are, redesigning production process, attaining suitable input output ratios of funds deployed. utilizing all the resources facilities and efforts in an optimum manner. kids I would like to mention here something about "Dabbawalas" now these peoples operating their business since last number of the ---- and number of universities are doing study on them even they are appear in fobes magazine and when prince charls was in India he made the point that he will meet them. and he mate them, now baccha log these peoples they are same literate SSC pass, few of them may be HSC pass, and really some one might be graduate still these peoples got six sigma why? they are able to deliver dabba at the perfect correct address, now what is six sigma this is rank been giving to all those business operations, which perform their activities to the perfection. as an only 3.33 defects or errors right in the service of deliver of the dabbas. out of one million or ten lakh dabbas isn't it amassing only 3.33 errors. or approximately 4 out of one million or ten lakh dabbas been delivered, so that is efficiency in business. now lets see another objective that survival profitability. To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Business Environment Module 1

 Dear Students we are going to see strategic management right one of your papers and theory in IPCC right now this strategic management is journey of business towards perfection and efficiency now the chapters we are going cover now are Business Environment, Business Policy and Strategic Management, Strategic Analysis, Strategic Planning, Formation of Functional Strategy, Strategy Implementation and Control, Reaching Strategic Edge so these are the seven chapters that cover in SM, now let’s see something about pattern of SM it’s for 50 marks as everyone is aware of. Section B covers this paper answer is separate yes booklet question number A that’s our first question in this subject, which is compulsory for 15 marks right and how it is 5 questions each 3 marks, answer any 5 questions from the rest 6 and 7 marks right and 5 questions gives you 35 so totally 50 Maximum 4 mark minimum 1 mark.
Now let see business environment our first chapter. So children’s we see definition of business given by B. O. Wheeler now “Business is an institution which is perfectly organized and operated corrected, proper arrangements are made for doing business to provide goods and services to society under the incentive of private personal gain this what the wheeler said about the business.
Now see what Lui Haney said business is a human activity directed towards producing and acquiring wealth through buying and selling that means buy karo sell karo and you gain that is business now meaning of business is different for different people right let us understand Entity view->Company Corporation and few for few people it is process buying up selling products and few others its like profession or an occupation now according to peter drucker's What is business which is created by and managed by all of us group of peoples they take designs and that design ha an some of the other result or outcome of the entire business. true for each and every business. its not only profit it includes development of wealth, goodwill, societal factors, relations etc. and much much more that is business according to Peter Deuckers. right kids, now lets see the objective, basic objective kya hai. To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Strategic Analysis Module 1

Hi kids lets see next chapter, business analysis, now in this we gone see after we have decided mission, after we decided goals and a vision now company needs to check strategy, decide over strategy now strategy evolves over a period of time, its not that immediately, so there are different forces that drive limit strategy and that must be balanced in any strategic decision. Strategy of a business at particular point of time is a result of small decisions taken over an extended period of time right so they might have decided something long time a ago and sometime back again they might have changed that decision, so strategy depends on what decision has been taken. Balance, the managers always have to balance a strategic analysis involves a workable balance between diverse and conflicting considerations. A manager working on strategic decision has to be balance opportunities. To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Strategic Analysis Module 2

Now kids let’s see situation analysis now once company has decided the mission goals right and the vision we need to analyze the situation before developing any given management strategy now it is important to conduct some analysis on that particular situation which is prevailing. This should form an essential part of any business plan and should be serviced over time and time now following factors to be considered when conducting situation analysis let's see number 1 product situation now this analysis to be done here is on knowing one's current product and relate that to customers’ needs and demands where it stands are we able to satisfy them are we making the same what they want right it is also an analysis of companies core product and augmented product right kids so that's your 1^st point product situation we need to check we need to analyze the product whatever we are dealing into are we able to make customers happy or not next competitive situation analysis of the company’s main competitors right say for an example if we are Reliance Telecom then we need to know what Tata Docomo is doing what is Vodafone doing what idea right and what other networks are doing i.e who are they and what are they up to and what are their competitive advantages “must hai jaruri hai ye sab kuch” To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Strategic Analysis Module 3

Baccha log in this module we are going to see different, different right framework of strategic analysis external analysis right kids the consumer analysis here in segments now what you understand by segments Tata people right are making wrist watches for youth Fastrack right and for little bit aged people and those are not in that much position to spend more on that wrist watch they have something called as Titan brand and those who are able to spend more on the wrist watch for them they have brought Dails right so they are able to create segments according to the pocket size according to the lights wants of the customer similarly modulation consumer need to be motivated to purchased by sometime and unmet needs hearing unmet needs “Matlab” unmet needs all something related to your maid servants at your place right so we need to take care of such things too “ki”how can we make arrangements or it’s an opportunity to work on how the maids will be made available further competitor analysis we need to check identify strategic groups performance image objectives the strategies suppose in case we continue the same example of Titan watches what HMT is doing what Rolex, Rado are doing so all that analysis should be done by Titan watches right what culture what cost structure strengths weaknesses all this about competitors is must and under internal analysis performance analysis To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Strategic Analysis Module 4

Baachalog, let’s see in this module, how we find out the industries competiveness and the behavior right, issues of indu stry and competitive analysis, now the dominant economic features of the industry and factors to consider industry’s economic features are market size, how many customers you gone supply right, what is your market size we need to know, what is the competitor market size, distribution channel of different, different companies say for an example Amul or may be Parle biscuits, how do they manufacture it, how they supply, how many agents, how many middle men, how they make the product available in the shop and finally to the consumers, thirdly capital requirement, what is the amount required and how easy is to enter in the industry and how easy is to exit in the industry an example insurance in India is not that easy right to enter into and exit in from, number four whether industries profitable or not profitable as for an example vada pav right now these people sell the vada pav 12 rs or 15 rs where the manufacturing cost is just 5 or 6 rs right, so you understand the profitability, so that is what we need to know before entering into any of the business, number of rivals present, buyers and their relative sizes, nature and strength of competition right, where in porters five forces model is useful in understanding the competition and yaa useful tool also they suggest, identification of companies in strong or weak position, strategic group mapping, study the market position of rival companies, strategic group mapping that is called as what Airtel is doing what Idea is doing right all that has to be studied by the Indian companies like Reliance and TATA right, what their competitors are upto. Now Issues of industry and Competitive Analysis, triggers of change or the driving forces, dominant forces can be called as now this thing comes for 2 marks, internet ecommerce opportunities and threats To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Strategic Analysis Module 5

Bacchalog, SWOT analysis strength and weaknesses within the organization, opportunities and threats outside the organization. Now here we have functional level strategy, it is directed at improving the effectiveness of the operations within an organization, such manufacturing, marketing, material management, customer service, etc and business level strategy here different positioning strategies can be used in different industry settings, example cost leadership, differentiation, etc. Corporate level strategy, it is directed gaining a competitive advantage and maximizing the long run profitability of the organization. Global strategy addressing how to expand operations outside the home country to grow and prosper in a world where competitiveness advantage is determined as a global level. Now lets see the strengths, company strengths, inherent and completive strength. Weaknesses inherent limitations right all your constraints and deficiencies. Opportunities, favorable situations in the environment right to strengthen position and in threat all your unfavorable situation which causes risk or damage to a position. So bacchalog, this becomes a SWOT. Now importance of SWOT, it provides logical framework. It presents a comparative account. It guides the strategist in strategic identification or it helps in identifying a strategy properly. It helps to craft proper business model. Now SWOT analysis, first we gone see strength potentials, strengths, the valuable skills and experience, strong financial conditions. To Watch More Such Videos Download The Free RobomatePlus App: https://goo.gl/V07g2J Or Visit Website: http://robomateplus.com/

CA IPCC Strategic Analysis Module 6

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Bacchalog, let’s see Tows matrix, right, a question of four marks, now tows is exactly opposite of swat, now this matrix is developed by prof. Heinz Weichrich, he is from Germany but teaching in United Sates, Now he use the same inputs, strengths, weaknesses, opportunities, and threats, the only thing is that, he done, reorganize them and integrated them into strategic planning right. He used all the elements on X axis and Y axis format, so here we see on X axis we have all the internal elements and on Y axis we have all external elements right here you can read external element is opportunity, threat and internal, organizational strength and organizational weaknesses, now let us understand strategic options that we have.
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CA IPCC Strategic Analysis Module 7

This chapter is very important from the point of view of product portfolio analysis the entire chapter is made up of you can say product portfolio analysis abhi kya hota hai ye product portfolio analysis now it is the bunch of products offered by the company to the people it can be for example Maruti Suzuki cars right they offer very low segment cars, medium and high segment cars right for all different, different pockets ya phir you can call it as different, different segment correct and which needs to be updated on regular basis and they need to see that whether their sales are not decreasing for that for that reason they need to update such things again and again they need to be constant in touch with the market conditions that is product portfolio analysis check in, analyzing again and again what product are you offering to the costumers, costumers are happy, they want some kind of change, what they want, strategic business unit, analyzing portfolio may be begin with identifying key business, also termed as SBU now SBU can be a company division, a product line, even a single product or it may be a brand right is SBU, has a own set of competitors, has manager responsible for strategic planning and profit single business or collection that can be planned for separately, experience curve similar to learning curve which explains efficiency gained by workers through repetitive productive work. Lager firms have lower unit cost compared to smaller firms. Now let us see alright all these three important concepts to understand different models of portfolio analysis. Now very first we see PLC product life cycle, here the main advantage of PLC is that it can be diagnose portfolio of products in order to establish the stage at which each of them exist, now here in we are gone see right the life cycle, the product life cycle right kids on the X axis we have time right.
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CA IPCC Strategic Analysis Module 9

Hi kids, new module let start with BCG Growth share matrix given by Mr. Bruce, CEO of Boston consulting group from 1963 to 1980 right now here in he described everything with star, question mark cash cow and dog, let us understand ok, now here in X axis you can see relative market share which is low, high and on the Y axis you can see market growth rate right lets check number one BCG growth share matrix stage II stars SBU’s that grow rapidly, they also need heavy investment to maintain their position, finance and their rapid growth potential. Best opportunity for expansion. Make more right investments. Forward and backward integration and market expansion. Cash cows, now these are those companies or products right with low growth and high market share. They generate cash and have low costs. They are established successful and needless investment to maintain their market share. In the long run when the growth rate slows down stars become cash cows. Question Mark, they are problem child or wild cats, low market share in high business growth. Heavy investment low potential to generate cash. If unattended capable of becoming cash traps, we need to decide whether to strength them or sell them. Dogs finally, low growth, low share, sometime they need cash to survive. We need to decide divest, liquidate or retrench. BCG right, after classifying the SBU’s as above what role will be played by each future. There are four strategies available, build to increase market share. Hold to preserve market share
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CA IPCC Strategic Analysis Module 10

Bacchalog lets see naya module GE model now on vertical axis we see size of the market, growth rate, industry profit, intensity of competition, segmentation, economics of scale right that’s your Y axis, now the X axis that is the horizontal axis, market share, profit margin, market right, share growth rate and ability to compete knowledge of customer, weakness management caliber etc. Now here in green stand for go ahead expand, two number that’s yellow stands for wait and see hold stability, red stop divest, retrench, right kids. So now here in on X axis, business potion high, medium, low on Y axis market attractiveness high medium low right so green indicates
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CA IPCC Strategic Analysis Module 11

Bacchalog, let’s see Ansoff’s Matrix, 4 marks question, right, so Igro Ansoff’s matrix is called father of S.M, now here you can say he gave market penetration, he gave market development, right, product development and diversification correct, existing product, new product or may be in existing market or may be in new market correct bacchalog, so on the X axis we have product and in Y axis we have market so now here in we can see the blue square it represent existing product in existing market that is called as market penetration right and new product in existing market is product development that’s yellow colour and in green we see new product in new market right and in light green we see new market and existing product that is market development, now Igro Ansoff’s matrix market penetration, to sell existing products into existing markets like maruti Suzuki right, nothing new, more aggressive promotion, advertisement can be achieved by more sales to present customers, increasing the usage frequency, new application, etc. Penetration is also done by effort on increasing usage by existing customers, next we see market development, existing products in new markets can be achieved through example micromax, new geographical markets right kids.